Privacy Policy | TrendAviv

1. Who is responsible for the data

Data controller / operator: Web Waze Propagation, Hatzav-6, Gedera, 70700, Israel.

Contact: admin@trendaviv.com. Phone / WhatsApp: +972-58-421-21-77.

2. Information we may collect

Depending on how you use the Site, we may collect:

• Contact details you provide through contact forms, such as name, email address, phone number, and message content.
• Newsletter or update subscription details, including email address and mailing preferences.
• Technical information such as IP address, device and browser details, pages viewed, referring pages, timestamps, approximate location derived from IP address, security logs, and diagnostic information.
• Cookies and similar technologies, including local storage, pixels, and web beacons, as described in the Cookie Policy.
• Analytics data, if analytics tools are enabled, for example aggregated or event-level usage data processed through Google Analytics or similar services.
• Advertising-related data, if ads are enabled, such as ad impressions, ad interactions, device identifiers, IP address, approximate location, consent preferences, and information processed by Google AdSense and its partners for ad delivery, measurement, reporting, fraud prevention, frequency capping, and personalization where permitted.

3. How we use information

We use information to:

• Provide, maintain, secure, and operate the Site.
• Respond to inquiries, requests, and messages you send us.
• Send research summaries or product updates that you requested, subject to your right to unsubscribe at any time.
• Understand Site usage, performance, and content usefulness, including through analytics tools if enabled.
• Serve, measure, limit, and improve advertisements, including through Google AdSense or other advertising partners if ads are enabled.
• Protect the Site against fraud, abuse, invalid ad traffic, prohibited activity, and security incidents.
• Comply with legal obligations and enforce our Terms of Use.

4. Cookies, analytics, advertising, and Google AdSense

The Site uses cookies and similar technologies for essential functions and may also use them, where enabled and where legally permitted, for analytics and advertising.

Third-party vendors, including Google, may place and read cookies on your browser, use web beacons, pixels, local storage, device identifiers, or IP addresses, and collect information as a result of ad serving on the Site.

Google uses advertising cookies to help Google and its partners serve ads to users based on visits to this Site and/or other sites on the Internet. Ads may be personalized or non-personalized depending on your location, consent choices, browser settings, Google settings, and our ad configuration.

Advertising technologies may also be used for ad delivery, frequency capping, aggregated reporting, fraud prevention, security, and measurement of ad performance.

If Google Analytics is enabled, it may set cookies and process usage data to help us understand traffic and improve the Site.

For users in the EEA, the United Kingdom, Switzerland, and other regions where consent is required, we seek consent before using non-essential cookies or local storage and before serving personalized ads where required by law. You can change or withdraw consent through the cookie banner or browser controls where available, or contact us at admin@trendaviv.com.

5. Sharing and disclosures

We may share information with the following categories of recipients:

We do not sell contact details that you provide through contact forms or newsletter subscriptions. Advertising partners may process data collected through their own advertising technologies as described in this policy and in their own policies.

• Service providers that help us operate the Site, such as hosting, email delivery, security, analytics, and support tools.
• Google and other advertising vendors or partners, if ads are enabled, for ad serving, measurement, reporting, fraud prevention, frequency capping, personalization where permitted, and compliance with advertising policies.
• Payment processors, if paid subscriptions are launched, for secure payment processing.
• Competent authorities, professional advisers, or other parties where required by law or necessary to protect rights, property, safety, security, or the integrity of the Site.

6. International visitors and cross-border transfers

We operate from Israel. Your information may be processed in Israel or in other locations where our vendors operate.

We take reasonable steps to protect information when it is transferred across borders.

7. Data retention

We keep information only as long as needed for the purposes described above, unless a longer retention period is required by law or necessary for dispute resolution and security.

8. Security

We use reasonable administrative, technical, and organizational safeguards to protect information.

No method of transmission or storage is 100% secure, so we cannot does not guarantee absolute security.

9. Your choices and rights

You can:

If you are in the EEA, the United Kingdom, Switzerland, or another jurisdiction with privacy rights, you may have additional rights under applicable law, such as the right to access, correct, delete, restrict, or object to certain processing, withdraw consent, and lodge a complaint with a competent supervisory authority.

• Unsubscribe from marketing emails by using the unsubscribe link included in such messages.
• Control non-essential cookies through the cookie banner where available and through your browser settings.
• Manage Google ad personalization through Google Ads Settings and review industry opt-out resources such as aboutads.info and youronlinechoices.eu.
• Request access, correction, or deletion of personal information by contacting admin@trendaviv.com.

10. Children’s privacy

The Site is not intended for children. We do not knowingly collect personal information from individuals under 18.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date indicates when it was last revised.